GLOBAL DEBUT
ARBREST COVE made its global debut at IFA Berlin 2026, marking the beginning of its journey onto the global stage.
BERLIN, TAKE A SEAT.
IFA Berlin 2026 · Sep 4-8
Designed around the way you move. Now experienced for the first time in Berlin.
BERLIN HIGHLIGHTS
The moments that set ARBREST COVE in motion at IFA Berlin 2026.
RECOGNITION
ARBREST COVE was recognized with the IFA Innovation Award 2026, a meaningful milestone in its global journey.
FIRST SIT EXPERIENCE
People experienced ARBREST COVE for the first time, turning each first sit into a moment of natural movement, discovery, and reaction.
THE FIRST SITS
First sits. First reactions.
COVE was designed around natural movement, adapting as the body shifts, leans, and settles. At IFA Berlin, every first sit puts the idea into motion.
Sit naturally
Settle in the way your body knows.
Move freely
COVE follows the way you move.
Share honestly
First impressions before expectations.
100 FACES
100 Bodies. 100 Ways to Move.
WHAT SHE FELT.
Where movement becomes feeling.
MOMENTS FROM BERLIN
The movement, the people, the moments in between.
WHAT BERLIN FELT.
Five days. Hundreds of moments. One shared impression.
IT STARTED WITH A SIT IN BERLIN.
And the journey continues.
NEXT STOP
CES 2027
CES 2027
See you in Las Vegas.